Not even the Hamburger could get away with this bad boy.
McDonald’s CEO Chris Kempczinski has released details on the fast food chain’s months-teased megaburger, now known as the Big Arch.
It’s two patties, three layers of melted white cheddar cheese, a new special, “rich” sauce, crispy onions, chopped onions, lettuce and pickles on a brioche bun with colorful seeds.
The burger is intended to be a “quintessential McDonald’s burger with a twist on our iconic, signature flavors,” he said on an earnings call that addressed overpricing and weak sales on Monday.
The Big Arch Burger is being tested in three international markets, two of which are already popular. As of late June, the burger was available to “lucky” customers in select Canadian locations in Alberta and Ontario.
A Big Arch meal that includes fries and a drink goes for $12.59 in Canada, or $9 stateside, according to media reports.
It’s also being tested in Portugal, where a fan pleaded online for the yellow-box burger — it comes unlabeled in Canada, a TikTokker says — to be introduced in the US.
McDonald’s will see how it works first “before scaling more widely internationally.”
Along with the introduction of a new burger giant, McDonald’s is also focusing on cheap meals to entice customers to worry about inflated prices.
Along with the recently implemented $5 meal options, some customers have suggested that the discontinued 2016 cost-effective packages will also return soon.
“You’re seeing the consumer eating at home more often, you’re seeing more deal-seeking by the consumer,” CEO Kempczinski said, adding that the war in Israel and Gaza has also played a negative role in earnings.
“I would note that consumer sentiment in most of our key markets remains low.”
But value offerings are only one piece of the puzzle, and eye-opening attractions like the Big Arch are another, according to Kempczinski.
“It’s making sure that, as we face a tougher environment than we anticipated last year, we have that value proposition,” he said. “But we’re also using the other things that are at our disposal to get this business back to where we know it needs to be.”
Last winter, McDonald’s also began testing another big burger — a double Big Mac with four patties that gave a Post reporter a stomach ache despite loving it.
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Image Source : nypost.com